Ritika S.Beagle · Pune
Verified purchasemy beagle is the fussiest eater i know, he sniffs everything and just walks away. this one he actually finished. had to move the pack to the top shelf becuase he kept sitting near it
🌿100%
Natural
Natural
🔥Oven
Baked
Baked
🧪Third-party
Tested
Tested
🐾Puppy
Friendly
Friendly
- Crude protein
- 29.97%
- Net weight
- 150 g
- Shelf life
- 12 months
Made with Chicken, Turkey, Wheat, Maize, Rice, Eggs, Pumpkin.
FSSAI LicensedLicensed & third-party tested
✓Third-party tested · Made in India
Baked Dog Treats · Chicken & Turkey
ALPHA Treats
Wholesome nutrition, greater rewards. Slow oven-baked in small batches with real chicken, turkey, eggs and pumpkin — 29.97% crude protein, and nothing artificial.
₹400
MRP ₹400 per 150 g pack, inclusive of all taxes.
Pack sizeQuantity1
packs of 150 g
🚚 Free shipping on every order · Dispatched within 24 hours
Coupons you can use
Apply a coupon in your cart before checkout. One coupon per order — they don’t stack. Free shipping on every order.
Main ingredients
Chicken, Turkey, Wheat, Maize, Rice, Eggs, Pumpkin.
No artificial colours, preservatives or flavours. Non-vegetarian. Suitable for dogs of all breeds and sizes, puppies included.
No artificial colours, preservatives or flavours. Non-vegetarian. Suitable for dogs of all breeds and sizes, puppies included.
Feeding & storage
- A complementary treat — not a replacement for a complete daily diet.
- Store in a cool, dry place.
- Reseal after opening.
- Avoid direct sunlight.
- Always provide fresh drinking water.
- Best before 12 months from the manufacturing date on pack.
Delivery & returns
- Dispatched within 24 hours on working days.
- Free shipping on every order, anywhere in India.
- Damaged or leaking pack? Send a photo within 48 hours of delivery and we replace it.
- Food safety rules mean opened packs can't be returned.
From our pet parents
Customer reviews
Every clip and photo here came from a pet parent’s own phone, the first time their dog tried Alpha. Nothing staged, nothing cut.
Watch them try it
alpha.treatsUnboxinghonestly i bought it for the ingredient list, no artificial colours was the main thing for me. she loves it so thats a bonus
Nikita B. · Golden Retriever · Gurgaon
alpha.treatsBeaglemy beagle is the fussiest eater i know, he sniffs everything and just walks away. this one he actually finished. had to move the pack to the top shelf becuase he kept sitting near it
Ritika S. · Beagle · Pune
alpha.treatsIndiei feed the street dogs near my shop also. they finish it before i can even step back. picked up 4 packs with the bogo offer, worth it
Sandeep R. · Indie · Bengaluru
alpha.treatsShih Tzupack came in 2 days and it was sealed properly. mine is 11 yrs old and he manages these fine. the zip actually works unlike other brands where i have to clip it shut
Meera K. · Shih Tzu · Mumbai
1 of 4 · scroll inside the phone, tap to play
Most recent reviews
Nikita B.Golden Retriever · Gurgaon
Verified purchasehonestly i bought it for the ingredient list, no artificial colours was the main thing for me. she loves it so thats a bonus
Farhan A.Husky · Hyderabad
Verified purchasethe smell is not strong like other treats, big plus when you keep it in the kitchen. my husky is very picky and even he approves
Meera K.Shih Tzu · Mumbai
Verified purchasepack came in 2 days and it was sealed properly. mine is 11 yrs old and he manages these fine. the zip actually works unlike other brands where i have to clip it shut
Arjun M.Labrador · Delhi
Verified purchasebeen using these for her training sessions. she sits and stays much better when she knows this is coming. peices break easily so one treat goes a long way
Sandeep R.Indie · Bengaluru
Verified purchasei feed the street dogs near my shop also. they finish it before i can even step back. picked up 4 packs with the bogo offer, worth it
Every clip on this page is unedited footage sent in by pet parents feeding Alpha Treats to their own dogs.
Expertise Featured In
Why dogs love Alpha
Crafted with nature.
Backed by science.
Every Alpha Treat is oven baked in small batches using wholesome ingredients selected for nutrition, taste and consistency. We believe treats should reward good behaviour while supporting everyday wellbeing.
💪
High protein
29.97% crude protein. Protein supports strong muscles in active dogs.
🎃
Easy to digest
Real pumpkin in the recipe — a traditional source of dietary fibre.
🥩
Real ingredients
Chicken, turkey, eggs and pumpkin, carefully selected for nutrition.
🚫
Nothing artificial
No artificial colours, flavours or preservatives. Handmade with care.
On the pack
The numbers, in full
Nothing hidden behind a marketing claim. This is the declared nutrition panel, printed on the back of every pack.
| Nutrition information | Per 100 g |
|---|---|
| Crude Protein | 29.97% |
| Crude Fat | 8.64% |
| Iodine | 0.7 mg |
| Calcium | 63.81 mg |
| Potassium | 410.52 mg |
| Magnesium | 105.72 mg |
| Iron | 8.52 mg |
| Copper | 3.64 mg |
| Zinc | 37.42 mg |
| Vitamin A | 295.36 mcg |
| Vitamin E | 93.26 mg |
| Thiamin (B1) | 0.23 mg |
| Riboflavin (B2) | 0.27 mg |
| Pantothenic Acid | 1.02 mg |
| Niacin | 1.89 mg |
| Pyridoxine (B6) | 0.19 mg |
| Folic Acid | 87.62 mcg |
| Vitamin B12 | 0.22 mcg |
| Choline | 2.95 mg |
| Lysine | 596.32 mg |
| Cysteine | 158.28 mg |
Approximate values per 100 g. Protein for muscle. Iron for blood. Zinc for coat.
Treat uses
Reward · Train · Bond · Repeat
Small, firm and easy to break — one pack covers eight everyday moments.
⭐Training rewardsFast, high-value marker
✅Positive reinforcementCatch the good behaviour
🏠Everyday snackingBetween-meal moments
🎉CelebrationsBirthdays and gotcha days
🚗Travel treatsResealable, no mess
🩺Vet visitsMake the table less scary
✂️Grooming rewardsPay for standing still
🧩Mental enrichmentSnuffle mats and puzzles
Our promise
Small batches.
Same treat, every pack.
Every Alpha Treat is oven baked in small batches using wholesome ingredients selected for nutrition, taste and consistency — slow baked for better nutrition and taste, handmade with care for your best friend.
Each batch is third-party tested for safety and peace of mind before it reaches a pack.
📦Dispatch in
24 hours
24 hours
🇮🇳Made in
India
India
🔒Secure
checkout
checkout
↩️Damage-free
guarantee
guarantee
Questions
Before you add to cart
Can I use both coupons together?
No — one coupon per order. ALPHA25 wins on a single pack (₹300 instead of ₹400). From 2 packs upward ALPHAB1G1 always saves more, because every second pack is free — and 3 packs and 4 packs cost exactly the same ₹800. The cart works this out for you and offers the better code before you pay.
How much protein is actually in it?
29.97% crude protein per 100 g, declared on the pack. The front-of-pack "30%" badge is that figure rounded. Protein supports muscle, iron supports blood, zinc supports coat.
Is it safe for puppies?
Yes — the pack is marked puppy friendly and suitable for dogs of all breeds and sizes. Treats are complementary and don't replace a complete daily diet. Break larger pieces for small mouths.
How many treats a day?
As a rule of thumb treats should stay a small share of daily intake, with the rest coming from your dog's regular food. If your dog is on a prescribed diet, check with your vet first.
Is it vegetarian?
No. Alpha Treats contain chicken, turkey and eggs, and carry the non-vegetarian mark.
What's the shelf life?
12 months from the manufacturing date printed on the pack. Store in a cool, dry place, reseal after opening and keep out of direct sunlight.
Where do you deliver?
Across India, and shipping is free on every order with no minimum. Orders placed on a working day are dispatched within 24 hours.
₹4001 × 150 g pack